Every H&M collaboration possesses the same few traits: a buzzy designer, a selection of limited-edition pieces that feel instantly collectible, a crazed launch, and a high probability of seeing the pieces pop up on the resale market at however-many-times the original price. From the looks of it, the fast-fashion retailer’s latest pair-up, with beloved British brand Erdem, will be no different. The collection, which launches November 2, has a total of 83 pieces spanning women’s wear, menswear, and accessories, which riff off some of the prints and and silhouettes designer Erdem Moralioglu has become known for at his namesake brand, including dreamy florals, elegant lace, high necks, and long sleeves.
Here’s my favourite piece out of the entire collection (the truth is that it was really hard to choose!).
Have a look at the entire collection here and don’t forget to watch the campaign video directed by the one and only Baz Luhrmann.
Ph. Credit. George Adamos